Even social networking needs news. Hence the Social Networking Watch site… which is up to date on trends, mergers, ideas, and more. Granted some of it my not apply to you and your business, but what does will keep you ahead of the game.
Today’s featured website… The Country House Restaurant… click here to view.
I attended a very high-end marketing convention a few years ago in Chicago. Many of the New York Madison Avenue speakers chatted about the future of advertising. One of the speakers pointed out that she felt the future would be in those little stickers they put on fruit. This achieved a few groans from the cynical audience. I kept an open mind about it. And then last week, my banana said something to me… my banana loved me.
Looks like she was right!
Imagine you get a phone call from the Fermi National Accelerator Laboratory, asking if you would like to participate in a safe and simple time travel experiment where they would send you either forward or backward time for twenty four hours. All you have to do is tell them about your experiences when you return. (And yes, I know that the laws of physics state it is practically impossible to travel backwards into time, but this is hypothetical question. So there!)
Knowing that the procedure is deemed and proven relativity safe, you agree and take the first flight to the suburbs of Chicago. After three hours of filling out forms, and a liability clause, you are then asked just how far back (or forth) in time you’d like to go. Fifty years? Five hundred years? Ten thousand years? Five million years? Fifty million years? It’s up to you.
Salon Delucca in uptown Port Townsend does an amazing job on their storefront windows. They hire local artists to completely redesign the window each month. Foot traffic has increased dramatically. Fashion salons take note! It’s amazing what a little creativity can do. Even less popular or abstract displays still grab attention… and it doesn’t take a PhD to create an impressive display, just a pool of local talent which can be achieved with the right Craigslist Ad.
Ghost tweeting. Boo! Personally I’m not opposed to this, but for someone like new media guru Guy Kawasaki I think he should lose a few of his ghost Tweeters as I get at least 84 Tweets from him a day, about all things random, most of which I am not interested in. Steve Crescenzo at Crescenzo Communications is dead on when he says he’s spamming his followers.
Now spamming your clients works in some circumstances. Some people watch those god-awful infomercials and actually buy things from the television. And let’s face it, if they didn’t work… we wouldn’t have so many Home Shopping Networks would we? Some people like to be pooped on, too. There is always a market for something in this world.
Tweeting and Facebooking is a tool. It does not automatically gather clients and generate interest in your product or service. This is the Web 1.0 philosophy folly of “If You Build It They Will Come.” The toolbox doesn’t build the house, the builder does. So why is it so hard to grasp this concept in a virtual world?
NEW YORK (AdAge.com) — We don’t know if media companies will succeed at everything they dream of doing on the anticipated Apple tablet, but we do know what Apple will almost certainly do for them: spend lots of money advertising the thing.